What’s your longa?
lovelonga is a new personal fitness brand and app to help you identify and stick to your life goals and potential.
Encode and wear your personal motivator; e.g. your fitness goal, affirmation, target weight/BMI, tribute/dedication, a quote/lyric or a link to your profile, stats page or an image/photo... whatever represents you in your mission.
Your longa* is printed on your apparel and decodes to what you have set - you can also make it secret or readable. Set it here.
Motivation and commitment... this time every year we resolve to improve our diet, lose weight and get more exercise - but despite starting out with the best of intentions gradually lapse back into our old habits. This is because it's easy to start a behaviour, but hard to adopt it. We are creatures of habit and lifestyle changes require both intervention and adoption.
Simply put, behaviour change requires retraining; otherwise force of habit wins again and again... until failing itself becomes the habit.
The obvious example of this is the hugely commercialised activity called 'dieting' - where the trying just never stops. As an old master once said; do or do not... there is no try. Dieting is both demoralising and ineffective; unless you train yourself into new habits, you will always lapse.
Based on research from psychology and sport, among the most effective motivational tools are goal-setting and social validation - that's why you increase your effort when in the gym, with peers or in competition. Committing and sharing your commitment is a powerful combination - not something your lazy self wants you to do. Both social validation and goal setting, even to yourself, help you stick to your mission by keeping you upfront and unequivocal in your intent.
To set your content and create your gear click 'Encode' in the menu above. When anyone decodes it they will see what you set - nothing else about you. It can be specific or general but must be crystal clear to you; your code is not for breaking.
The challenge... to live intentionally; taking responsibility for your physical and mental health; fitness, diet... being honest and interested in life and learning - when you wear your code you stand for these things.
The lovelonga shop stocks organic cotton gear for Gents, Ladies and Kids made in an ethically accredited, wind powered factory - and soon, more gear for running, hiking, cycling, swimming etc. :-D